Dana Slatkin

Where I’m Shopping Right Now

Beverly Hills Farmers Market in Los Angeles, California

I am ready to come clean with a confession. I live in Beverly Hills. We all know its dark side…capital of glitz, over-the-top materialism, cartoon-perfect smiles and hilarious pretension. But Beverly Hills has its charms. And they don’t all come with a price tag.

As many residents know, Beverly Hills is actually a sweet hamlet with family-run restaurants, mom and pop shops, a stellar public library and tree-lined streets. But in my opinion, the true spirit of our town comes alive every Sunday at the Farmers Market on Civic Center Drive. Back in 1994, its time was long overdue. After brainstorming for weeks with a friend, I presented the Mayor of Beverly Hills with a detailed proposal of my fantasy farmers market. And much to my delight, the Beverly Hills Farmers Market opened its tents later that year.

Now there is good reason to mobilize the kids early and get out of the house on Sunday mornings (besides waiting in line at Nate ’n Al’s for my favorite cholesterol-icious Lox, Eggs and Onions with hash browns). I love the kaleidoscope-colored produce, the monthly petting zoo (complete with a camel and precious baby pigs), the nice man who happily sharpens my knives and scissors, and the live music that inspires everyone to start dancing.

Even in the winter months, the Beverly Hills Farmers Market is a place to find children at their grandparents’ sides, groups of friends sitting around a table eating their purchases, and young families exploring the stands. It has become the new town square of Beverly Hills. Lucky for us locals, the market has brought a weekly dose of much-needed soul back to 90210. And that’s where you’ll find me on a Sunday in the ’hood!

Go shopping at Trader Joe’s with Dana.

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